CUTTING IT (The best one).

Web 2.0

Web 2.0 is the term used to describe the 're-birth' of the internet. Web 2.0 allows a lot more consumer intervention; where as before it was about pure consumption they can now respond with their own ideas.  A good example of Web 2.0 is digg. This website allows consumers to read the latest news stories and if they like them they can 'digg' them, but if the don't they can 'bury' them. This allows producers to know what news stories the public want to hear about. It gives a whole new power to the consumer. 

Another major break through of Web 2.0 was how adverts were advertised (that made a lot more sense in my head). Companies are now able to direct advertising at specific people. For example, Facebook now has the ability to direct its adverts to what you have 'liked' or been viewing. So, if I go on my Facebook profile these 4 adverts come up:

• 'Hugs with mum' - This is a promotion for rail cards, I've recently been looking up train prices.
• Goku Clothing - This is about boutique fashion, not really number 1 on my list but I have been looking on fashion websites recently. 
• 'Explore your world' - About student expeditions, I've already been on one.
• 'Romantic movie night in?' - Valentines day is tomorrow so it could be a promotion for that, but my likes show I like romantic comedies. 

This is revolutionary for the advertising business and is why so much money is being pumped into online advertising. This shows the power of Web 2.0 and how crucial it is in business success. 

The Male Gaze.

In 1975, Laura Mulvey wrote an article with the title 'Visual Pleasure and Narrative Cinema'. In this article she wrote about something she called 'The Male Gaze' which is basically the way in which a film is shot from the point of view of a (heterosexual) man, for (heterosexual) men. An example of this is when films have sex scenes where a women's body is seen more than a male's, this is because a film is shot in the male gaze. I would include the lovely comic strip of a dinosaur that I have seen a few others post, but I shall try and take the part of the dinosaur and explain it as best as I can...


The male gaze basically consists of a scene being shot from the point of a hetrosexual male for a heterosexual male. If a woman's body is being shown more than a males they are objectifying her and her body. The whole point of this is to attract a male audience and the idea is that it will be appealing to the heterosexual male audience. 


The male gaze. TA DA!

How does the Skins promo trailer create representation of young people?

Skins.

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Game Show - Convergence.

The game show our group came up with is called Crack Canoes. The aim of this game show is to complete an assault course in a canoe that you have constructed at the start of the game show during the first round. There will be a range of obstacles and challenged, including constructing the canoe out of limited resources (much like scrap heap challenge) and getting past the 'duck of death'. Contestants will also have questions to answer as they complete the tasks.

The game show will be filmed in a large amount of water (like 'Total Wipeout'). The show will be shown live so home audiences can interact with the game as can a live 'studio' audience. There will be the opportunity to call in and pay fees to add more challenges to contestants. E.g. You pay and amount for 10 paint balls and you get to choose who you fire them at by using your arrow keys on your home computer.  It will be shown on TV, as well as online. 

The game show would be distributed in two main different ways, online on it's own website and if it is popular online then we would hope to distribute it on a TV channel. There will be online advertising on popular websites such as Facebook, Twitter & You-Tube. This would then hopefully draw in an audience for the website which in turn would gain the show popularity. Hopefully we could get advertisements on TV and radio stations also, possibly even in magazines.

The main technology we would use would be the internet as it is making our game show more diverse  as it allows a great amount of audience interaction. It would be streamed on TV for audiences who just want to sit back and enjoy the show.

Media Evaluation

My final evaluation.

Media Evaluation

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What is TV drama?

TV drama is a broad genre. If you want to simplify it, it is action that is fictinalised in narrative form; it is important to gain a basic understanding of how TV drama splits into different broadcasting types and why.

Some examples of TV drama's are:

• Accused
• Being Human
• Casualty
• Doctors
• Eastenders
• Ghost Whisperer
• Holby City

(Mostly taken from BBC iPlayer)

Examples of TV drama's that also fit under sub-genre's are:

• Casualty (Also fits under the sub-genre of medical & crime)
• Ghost Whisperer (Also fits under the sub-genre of supernatural & crime/detective)

(To be completed)