Web 2.0 is the term used to describe the 're-birth' of the internet. Web 2.0 allows a lot more consumer intervention; where as before it was about pure consumption they can now respond with their own ideas. 
A good example of Web 2.0 is digg. This website allows consumers to read the latest news stories and if they like them they can 'digg' them, but if the don't they can 'bury' them. This allows producers to know what news stories the public want to hear about. It gives a whole new power to the consumer.
A good example of Web 2.0 is digg. This website allows consumers to read the latest news stories and if they like them they can 'digg' them, but if the don't they can 'bury' them. This allows producers to know what news stories the public want to hear about. It gives a whole new power to the consumer. 
Another major break through of Web 2.0 was how adverts were advertised (that made a lot more sense in my head). Companies are now able to direct advertising at specific people. For example, Facebook now has the ability to direct its adverts to what you have 'liked' or been viewing. So, if I go on my Facebook profile these 4 adverts come up:- 'Hugs with mum' - This is a promotion for rail cards, I've recently been looking up train prices.
- Goku Clothing - This is about boutique fashion, not really number 1 on my list but I have been looking on fashion websites recently.
- 'Explore your world' - About student expeditions, I've already been on one.
- 'Romantic movie night in?' - Valentines day is tomorrow so it could be a promotion for that, but my likes show I like romantic comedies.
This is revolutionary for the advertising business and is why so much money is being pumped into online advertising. This shows the power of Web 2.0 and how crucial it is in business success.
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