CUTTING IT (The best one).

Web 2.0

Web 2.0 is the term used to describe the 're-birth' of the internet. Web 2.0 allows a lot more consumer intervention; where as before it was about pure consumption they can now respond with their own ideas.  A good example of Web 2.0 is digg. This website allows consumers to read the latest news stories and if they like them they can 'digg' them, but if the don't they can 'bury' them. This allows producers to know what news stories the public want to hear about. It gives a whole new power to the consumer. 

Another major break through of Web 2.0 was how adverts were advertised (that made a lot more sense in my head). Companies are now able to direct advertising at specific people. For example, Facebook now has the ability to direct its adverts to what you have 'liked' or been viewing. So, if I go on my Facebook profile these 4 adverts come up:

• 'Hugs with mum' - This is a promotion for rail cards, I've recently been looking up train prices.
• Goku Clothing - This is about boutique fashion, not really number 1 on my list but I have been looking on fashion websites recently. 
• 'Explore your world' - About student expeditions, I've already been on one.
• 'Romantic movie night in?' - Valentines day is tomorrow so it could be a promotion for that, but my likes show I like romantic comedies. 

This is revolutionary for the advertising business and is why so much money is being pumped into online advertising. This shows the power of Web 2.0 and how crucial it is in business success. 

The Male Gaze.

In 1975, Laura Mulvey wrote an article with the title 'Visual Pleasure and Narrative Cinema'. In this article she wrote about something she called 'The Male Gaze' which is basically the way in which a film is shot from the point of view of a (heterosexual) man, for (heterosexual) men. An example of this is when films have sex scenes where a women's body is seen more than a male's, this is because a film is shot in the male gaze. I would include the lovely comic strip of a dinosaur that I have seen a few others post, but I shall try and take the part of the dinosaur and explain it as best as I can...


The male gaze basically consists of a scene being shot from the point of a hetrosexual male for a heterosexual male. If a woman's body is being shown more than a males they are objectifying her and her body. The whole point of this is to attract a male audience and the idea is that it will be appealing to the heterosexual male audience. 


The male gaze. TA DA!

How does the Skins promo trailer create representation of young people?

Skins.

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